Chicago’s real estate market is facing growing pressure. Homes are selling 52.6% above list price, the number of homes for sale is down 17.79% YOY, and median sale price is up 12% YOY*. New mega development projects are being launched on a regular basis – competition is soon to be fierce. 

Selling a New Development project in this type of environment can be challenging. Developers and sales teams struggle with siloed sales tools, generic systems, and ensuring their efforts are successful overall, all the while being bombarded by prospects. 

If you’re planning a New Development project in Chicago and facing these conditions, Spark is the solution for you. 

How can Spark help me?

Spark is an all-in-one New Development real estate CRM that allows your team to launch your projects with confidence. Tools such as lead management, shared inventory, marketing campaigns, and contract management allow you to have every phase of your project’s sales cycle accounted for. 

Spark has powered leading developers and sales teams like Jameson Sotheby’s, Douglas Elliman Development Marketing, and Nahla Capital, on projects such as Villa Miami and The Raleigh.

We have an extensive history in contributing to the sales and marketing of master plan communities, such as Shape Properties’ The Amazing Brentwood and Leddingham McAllister’s Southgate City, similar to those about to launch across Chicago.

Our team has over 13 years of experience in powering the sales & marketing of top developers and brokerages from Chicago, to Miami, to Dubai. Spark’s years of expertise haven’t been limited to one project type either and have supported developments ranging from low-rise condos to mega masterplan communities. 

Conclusion

With challenging market conditions and competition building in Chicago, New Development sales and marketing teams need to ensure that their sales processes and systems are running optimally. Spark provides an all-in-one CRM solution that will allow your teams to sell effectively and efficiently.

To learn more about how Spark can power your upcoming new development projects, talk to our sales team today.

*Data per Houzeo, YOY from Jun 2026