How Spark's inventory management sets it apart from other CRMs
Selecting the right CRM for you and your team is fundamental to the success of your project launch. Many options are available to sales teams, including spreadsheets and popular tools like Hubspot and Salesforce. Which should you choose?
Spark is the all-in-one CRM for New Development sales and marketing. One of the ways we stand out from other CRM options is our inventory management features.
How Spark differs from other CRMs
A generic CRM often only covers your contacts. Your unit list ends up in a spreadsheet, parking on a separate tab, unit requests in your inbox and your price list in a PDF. Spark's inventory management replaces static spreadsheets with a live pricing matrix and tracks over 200 data points on every piece of inventory. Because inventory and contacts share one database, it becomes a single source of truth for your whole sale.
1. See your whole building at a glance with stacking plans
Most CRMs show you a list of contacts, while our stacking plan shows you your building. This gives your team an instant view of every unit's status, so everyone is working off of the same data source. Spark provides:
- Real-time visualization of your inventory, updated the moment a unit is held, reserved or sold.
- Custom statuses, labels and colour coding that give you full control over inventory through your project's lifecycle.
- Filtered views that offer a new perspective on how your project is performing.
- Floorplans linked to your inventory matrix, so buyers see the right layout for every suite.
- Mass price adjustments that let you reprice many units at once and track price history as demand shifts.
Spot which stacks are moving and which floors need attention, then adjust your pricing to match.
2. Allocate parking & storage with the unit
Other CRMs have no concept of a parking stall or storage locker, so these end up on a separate spreadsheet that's easy to double-allocate or forget at completion. With Spark, parking and storage are fully integrated into the contract sales process, whether you're selling before, during or after launch. Spark provides:
- Allocation at every stage, so you can assign stalls before sales, manage additional stalls and assign parking and storage during completion.
- Any size, any type of stall, from small car and EV to oversized and bike storage.
- Contract-connected allocations that carry each stall and locker into the purchaser's contract.
- Limits and revenue reporting, letting you set total stall limits and report on revenue from additional stall sales.
3. Secure qualified interest with digital request forms
With a generic CRM, pre-launch unit requests arrive through emails, texts and broker calls, leaving your team to piece together who asked for what. Spark's proprietary digital request forms bring every request into one place, connected to your inventory. Spark provides:
- Pre-launch request forms that help you secure qualified interest before sales open.
- A direct line to brokers and buyers, so you can easily create, accept and allocate unit requests.
- Inventory allocation that assigns purchasers and their brokers to their desired unit or floorplan.
- Early demand insight, helping you identify market patterns before you finalize pricing.
Walk into launch day knowing which units are in demand, which buyers want them and which brokers are bringing them in.
Give your sell-out the edge
Other CRMs manage only your contacts, while Spark manages your contacts and your inventory together. Our system keeps track of every unit's status, every stall and locker, and every buyer and broker request, all in one database. Built on 10 years of experience and thousands of project launches, Spark lets your team spend launch week focusing on what truly matters: selling your project.
Planning a launch? Book a meeting to see how Spark's inventory management can help sell out your next project.