How to Jumpstart your Fall Launch
With another fall launch season approaching, late summer is the pivotal time for sales teams to make sure they are fully prepared for what is to come. In order for your sales & marketing teams to be most effective, they need to leverage internal processes and tools that help expedite deal writing so they can focus on relationships and outreach. This level of optimization is especially important for your team even during uncertain market conditions.
Fortunately, there’s a solution that can set your fall launch up for success: Request Forms. Request Forms are able to maximize the marketing and sales resources you have at your disposal and will help prepare your team to hit the ground running when deal volume starts coming in.
What are Request Forms?
Also known as Worksheets in some markets, Request Forms essentially serve as a “wish-list” for pre-construction purchasers. Potential home buyers request and rank their top choices in terms of desired suite preferences and developers use these requests to allocate suites. Often incorporated into a development’s overall project branding, Request Forms are typically presented to agents and their purchasers through an embedded link on the project website or sent by email blast. This process can vastly improve the ramp up period to sales for developers through a number of key benefits.
Process & Sales Efficiency
Request Forms shift work of data entry and verification of purchaser information to the agent and their purchasers, allowing sales teams to focus more on fostering relationship building & deal management. By the time the sales phase is slated to kickoff, you’ve created a flywheel process for your team by having already associated that unit with the purchaser & agent and collected crucial documents such as copies of their ID or bank drafts. In some cases, agents representing numerous purchasers in a project will submit multiple request forms at once, increasing efficiency further. Once a buyer decides to proceed, all essential personal information and documents are already collected, speeding up a traditionally time consuming contract writing process.
Strategic Market Insights
Beyond efficiencies, Request Forms can provide a treasure trove of data insights that can be used to influence strategic decision making. The unit or floor plan preferences that are collected from purchasers provide great early insight into current market demand and valuable information that can allow your team to adjust pricing & tailor marketing strategies based on which units and floor plans are most popular. Furthermore, demand insights can be displayed through the stacking plan heatmap, allowing your team to visualize requests and help making informed data-driven decisions. This consumer data can then be leveraged when planning out future projects to forecast market appetite for your product mix.
The Bottom Line
Request Forms supercharge your team’s process efficiencies leading up to contract writing and allow your team to make informed data decisions. So how can you use this in your upcoming projects? Vertically integrated solutions like Spark not only allow you to use Request Forms and Digital Contracts, but also house CRM capabilities to provide your team with a complete history and comprehensive tracking of your buyers and prospects.
To find out how to use Request Forms for free on you next project with Spark, book a time to speak with our team here.
