Optimization: Website Activity Tracking

We're proud to announce our latest optimization to the Spark platform: Website Activity Tracking. Understanding whether someone has visited your website once or five times — and what they looked at — shouldn't require guesswork. With Website Activity Tracking, you'll gain an in-depth look into who's visiting your website and what they're doing.

How It Works

Website Activity Tracking automatically captures and records how prospects interact with your website and ties that activity directly to their contact profile in Spark.

Key Benefits

• Track and log the web sessions of your contacts and capture every website visit, page view, and link click without manual efforts
• Gain insight into your contacts' buyer intent and identify any signals to prioritize outreach and engage in personalized follow-up

Want To Add This To Your Next Project?

Talk with your Customer Success manager to activate this feature today.