For Sale, For Lease-up: One Platform to Power Both
Across key Canadian markets, especially in B.C., we're seeing a significant pivot from purely for-sale strata projects to a growing number of purpose-built rentals. Condo developers aren’t just dipping a toe in the rental space, they’re diversifying their portfolios to balance recurring revenue with market volatility, long-term asset holding, and government-driven incentives favoring rental housing.
Many of today’s developers are operating mixed portfolios, selling strata in one tower while leasing up purpose-built rentals in another. However, the software solutions haven’t kept pace with this hybrid model. Instead of using a single system that supports both processses, teams are forced to manage parallel workflows that don’t speak to each other.
This becomes even more frustrating when legacy platforms dominate the space. These systems were originally designed for long-term property management, not the dynamic, high-volume needs of modern marketing and lease-up. They often function as closed ecosystems, making it difficult to integrate with the broader marketing and sales tech stack that developers already rely on for presale projects. Instead of streamlining operations, they silo data, limit flexibility, and create friction across departments.
What’s more, these traditional tools aren’t tailored for high-volume lead generation or mass marketing. They lack the kinds of campaign capabilities that today’s developers need: custom-branded emails, list segmentation, automation, and integrated CRM workflows. Nor do they offer visual inventory allocation tools, making it difficult to manage and assign units efficiently during the lease-up phase. Spark, by contrast, was built specifically to solve these problems. It supports open, integrated processes, which provide teams the flexibility to scale marketing efforts and handle inventory with clarity and precision.
Where Spark Wins in the Lease-Up Workflow
Spark isn’t just a tool for presale. More and more developers are discovering how its platform, which is already optimized for speed, clarity, and efficiency, translates easily into the lease-up world.
Starting at the top of the funnel, Spark manages marketing efforts through lead capture forms email campaigns, and automated CRM workflows. For rental projects, the Request Forms feature is especially valuable: applicants can submit key documentation upfront and indicate unit type preference within a single submission. That means faster qualification, fewer back-and-forths, and less manual effort for your leasing team.
From there, Spark enables teams to manage every rental applicant like a sales lead. You can assign leasing agents, build custom follow-up cadences, conduct interviews, and track applicant status all in one place. Once someone is ready to sign, Spark’s Digital Contracts handles rental contracts with the ability to auto-fill key fields, support multiple lease structures, and store everything in your centralized system.
Another advantage? Spark gives your internal leasing team the power to operate with the same precision and professionalism as a third-party rental agency. Several of our customers have made the switch, keeping lease-up in-house, maintaining better control over the brand experience, and significantly reducing costs. Spark enables this by making the entire process—from lead capture to lease execution—transparent, trackable, and team-friendly.
Rental Demand Isn’t Slowing Down—And Neither Should You
The push toward rental is more than just a developer trend; it’s being driven by government policy and consumer need. Incentives for rental construction are increasing, housing affordability challenges persist, and demand for long-term, professionally managed rentals is rising. With these pressures at play, developers need tech that’s fast, flexible, and ready to scale. That’s exactly where Spark fits in.
Whether you're a developer launching your first rental tower or an experienced purpose built rental operator looking to streamline operations, Spark offers a modern, lightweight alternative to the bloated legacy platforms of the past. It’s everything you need to lease faster, smarter, and with less friction—without locking your team into a clunky, outdated system.
To learn how you can power your New Development sales and lease-ups, contact your Customer Success representative or our sales team.
