Top 10 Canadian New Development Brokerages
In the pre-construction world, developers are often the focal point of projects, with their names featured on the buildings. Behind the scenes, however, sales advisories are some developers’ secret weapon that keep these projects rolling, often providing marketing expertise, sales guidance and risk management. These trusted advisors and consultants turn empty steel and glass buildings into homes and vibrant communities.
After our Top 10 Canadian Developers in 2023 article, we wanted to highlight one of the core pillars of the New Development industry, who deserve a spot in the lime light.
Baker Real Estate Incorporated
Since its inception over 25 years ago, Baker Real Estate has become one of North America’s leaders in pre-construction sales and marketing. Baker guides projects from inception to completion, providing consulting services on development, marketing, pricing and more. While initially starting in Toronto, they’ve expanded their operations to Montreal and the Greater Vancouver area through their subsidiary, Baker West. As a whole, Baker has sold over 100,000 units and $80B in new home sales.
Baker Project Feature: Park Road
Park Road by Capital Developments is a 302 unit, 27-storey condominium, designed to be a modern spin on the classical Flatiron building style. Residents can enjoy amenities such as a sunset lounge, spa-inspired wellness spaces, and rooftop terrace. Park Road’s luxurious aura is also embodied by its location; Yorkville is heralded as the epicentre of Toronto’s Michelin Star eateries and a beacon for premium shopping.
rennie
Established over 40 years ago by the ‘Condo King’, Bob Rennie, rennie has become a major force in the Greater Vancouver real estate market. rennie provides end-to-end services across the development process to help builders establish recognizable and successful brands. Since their inception, rennie has contributed to the success of 216 clients, 241 completed projects and has sold 26,248 new homes.
rennie Project Feature: Brentwood Block
Brentwood Block by Grosvenor is a 7.9 acre, full block master plan community in Burnaby’s bustling Brentwood neighborhood. The development is uniquely pedestrian-focused, with 4-acres of landscaped, pedestrian-only areas and will offer over 250,000 sq. ft of shops, restaurants and other commercial space. Upon completion, Brentwood Block will boast 3,500 homes, including 2,450 rental units, across 6 residential towers.
MLA Canada
The amalgamation of MAC Marketing Solutions and BLVD Marketing Group, McNeill Lalonde & Associates (MLA Canada) was formed in 2016. MLA Canada serves their clients upon their core pillars of Relationships, Insights, Sales, and Experience, with the vision of creating meaningful real estate experiences. The firm provides end-to-end services for developers, from advisory & project marketing to lease-ups and homebuyer experiences.
MLA Canada Project Feature: Block Residences
Built on the site of Vancouver’s historic Northern Electric Building, Block by Amacon is a 187 unit, 30 storey project that is estimated to be completed in fall 2026. Suites are designed with the motif of timeless appeal, featuring refined kitchens, spa-style bathrooms, and Amacon’s renowned walk-in closets. Located on Robson & Cambie, Block residents are central to Vancouver's best entertainment, arts & culture, and just steps away from Vancouver’s BC Place Stadium.
Magnum Projects
Founded in 1991, Magnum Projects set out with the goal of providing projects with a unique pathway to success through a bold creative vision and innovative marketing strategies.
The firm is headquartered in Vancouver, BC, and their operations span Canada’s West Coast. Since their inception over 30 years ago, Magnum has launched 350+ projects and sold over 35,000 homes across BC’s Lower Mainland and beyond.
Magnum Project Feature: Icon
Heralded as ‘the pinnacle of luxury’, Icon is the 3rd residential tower of Ledingham McAllister’s master-planned community, Southgate City in Burnaby. Icon’s suites feature kitchens with premium Bosch appliances & spa-inspired bathrooms, while the building boasts amenities that include a state of the art fitness centre & yoga room, fireside lounge, and guest suites. Icon’s 354 units will contribute to the total of 12,000 homes in the 60-acre Southgate City community, which will be home to a total of 46 high-rise and low-rise towers.
Pivot Real Estate Group
Despite launching in 2022, Pivot Real Estate Group is already making a significant impact in the New Development industry. Pivot is headed by brokers Louis Nguyễn and Rose Ha Le, veterans of the Greater Toronto Area’s real estate market. The firm offers pre-construction sales & marketing services for developers across Ontario and boasts an industry-leading edge with their team’s New Development expertise.
Pivot Project Feature: Exchange District
Exchange District by Camrost Felcorp is an upcoming development to Mississauga’s downtown core. This master planned community will comprise 4 towers of up to 72 storeys and over 2 million sq ft. of retail, dining, parks and other commercial space. The upcoming Exchange Signature Residences is the final tower of Exchange District, adding an additional 250 homes to the community.
SIX Real Estate Agency
SIX Real Estate Agency, or more commonly known as ‘Agence SIX’ in French, is a Montreal-based firm that has “a passion for real estate”. This New Development services team specializes in consulting, strategy, sales, marketing, interior design, and more. Since 2014, SIX has sold $1 billion in total sales, and is currently managing 15 ongoing projects and 3000 units in inventory.
SIX Project Feature: Danaus
Danaus by Bertone Development Corporation offers the unique balance of urban living and ample greenery. The 110 unit, 43-storey condominium provides refined comfort, with suites boasting high-end finishings, oversized windows, and modern architecture. Residents can also enjoy amenities such as a heated swimming pool, rooftop lounge, and yoga space. Simultaneously, the surrounding Candiac neighbourhood provides tremendous available green space, including 17,000 trees, 17 parks, 34 km of bike paths and 2 waterfront areas.
Fifth Avenue Real Estate Marketing
Fifth Avenue Real Estate Marketing has been a focal point in the New Development space for over 40 years and operates with one single mission: bringing people home. The firm initially began its operations in Surrey, BC, and now works across Metro Vancouver, the Fraser Valley, Vancouver Island, and the Central Okanagan.
Fifth Avenue Project Feature: One Bear Mountain
Just minutes from downtown Victoria, One Bear Mountain by 360 Pacifica & Terracap Group is where sophistication and recreation converge. This 209 unit development serves as the perfect sanctuary for residents, offering a grenoble skylounge, outdoor water gardens, a panorama pool and more. The Bear Mountain grounds are the perfect escape for adventure and are touted as Victoria’s capital of outdoor recreation and activities. Residents can enjoy a 36 hole Nicklaus Design PGA course, luxury spas, mountain biking & hiking trails and more.
The Condo store
Led by real estate industry stars, Simon S. Mass & John Mehlenbacher, The Condo Store (TCS) is a brokerage that operates in both Toronto and Miami. TCS provides real estate investment opportunities for high net worth clients with a focus on pre-construction condos, brokering between $500M to $1B in annual investments.
Unlike other brokerages listed above, TCS does not focus on selling entire projects for developers, but rather focuses on brokerage for high net-worth individuals and clients. Their clients include the likes of CEO of KingSett Capital, John Love, GM of the Toronto Argonauts, Michael “Pinball” Clemons, and Award-Winning Comedian, Russell Peters.
Together, Russell Peters and TCS invested in 181 East, a mid-rise development by Stafford Homes and Greybrook Realty Partners. The development is a 185 unit condominium, with suites offering open-concept floor plans, gourmet kitchens and large living spaces.
Austin Birch
Austin Birch is one of Toronto’s most dynamic project marketing firms and provides a robust variety of New Development strategy & sales services, ranging from development & sales strategy to quality control. The firm has over 15 years of experience selling pre-construction developments, and has represented 40+ developments to date and enabled $8B+ in New Development sales.
Austin Birch Project Feature: Q Tower
Heralded as “the final jewel of Toronto’s waterfront”, Q Tower Condos by Lifetime Developments & Diamond Corp is a 902 unit, 60-storey condo located in Toronto’s Harbourfront Queens Quay neighbourhood. Q Tower’s premium location provides a unique benefit to residents, allowing them to be walking distance from Toronto’s downtown core while also close to beaches, waterfront parks and scenic trails. The development’s mixed-use zoning will also present residents with ample shopping, entertainment and dining opportunities, adding to the magnificence that Q Tower offers.
Milborne Group
Milborne Group was originally founded in the 1970s and has since become one of Canada’s leading project marketers. The firm heralds itself as a strategic builder partner, offering services that range between all stages of the development process and even post-occupancy. Since its inception, Milborne has aided in launching 1000+ projects and represents 20% of Toronto’s market share in New Development brokerage.
Milborne Project Feature: The RIV
The RIV by Broccolini is the latest addition to the ongoing redevelopment of Toronto’s Regent Park neighbourhood. The 388 suite, 34-storey tower features over 12,000 sq. ft of indoor amenities, including a state of the art gym, co-work/business studio & yoga room, as well as over 6000 sq. ft of outdoor amenities. Just steps away from Toronto’s downtown, residents can enjoy Toronto’s vibrant hub with a vast variety of shopping, dining and entertainment.
