Top NYC New Development Brokerages in 2025
Today’s elite New Development brokerages in NYC have diverse history, with some having served the NYC market since the early 1900s and others rising to notoriety within the last two decades. New York developers typically outsource the sales and marketing duties of their projects to brokerages, relying on these external teams to close deals with potential customers on their behalf. Let’s dive into the top New Development brokerages that are dominating the NYC market in 2025.
Corcoran Group
Founded by NYC Real Estate Broker and renowned Shark Tank ‘Shark’, Barbara Corcoran, The Corcoran Group has dominated the NYC real estate industry since their inception in 1973. The firm has been repeatedly heralded as a leader across the industry, being named the top brokerage in Manhattan for 4 years in a row, from 2020 to 2023.
In 2005, Corcoran merged with Sunshine Group to create Corcoran Sunshine Marketing Group, a new division that focused on New Development sales & marketing. Corcoran Sunshine has achieved close to $60 billion in New Development sales to date and was responsible for 50% of NYC’s New Development contracts signed in 2023.
Claremont Hall
Located in Manhattan’s West Side, Claremont Hall by Lendlease, L+M Development Partners & Corcoran Sunshine is a 41 storey, 165 unit development. The project was designed by Robert A.M. Stern, a renowned NY architect, with the intention of combining gothic and modern architecture elements. Claremont Hall offers luxury amenities, such as a 48’ salt-water swimming pool, Reading Room with ‘Great Books Collection’, Residents’ Lounge, and more.
Douglas Elliman
Douglas Elliman was founded in 1911 by Douglas L. Elliman and his brother, Roland, whose vision was that New Yorkers’ preferences would be shifting to luxury apartments over traditional homes. The firm boasts 24,000 real estate professionals, including those of the Douglas Elliman team who have been featured in the Netflix TV Show, Selling The City. Douglas Elliman was #1 in residential sales in Manhattan in 2016 & 2017, 2nd in 2022 and 3rd in 2023.
Douglas Elliman Development Marketing (DEDM), the New Development arm of Douglas Elliman, focuses on the marketing & sales of pre-construction homes & condos. DEDM holds a global New Development portfolio valued at over $87 billion and was responsible for 20.35% of NYC New Development sales in 2023.
The Greenwich by Rafael Viñoly
The Greenwich by Rafael Viñoly is a 88 storey, 272 residence luxury development located close to the Financial District of Manhattan. Built and sold by Fortress Investment Group, Bilgili Group, Bizzi & Partners and DEDM, this project offers 27,000 sqft of amenities, including a saltwater lap pool, fitness center and projection room. In February, it was announced that the project had entered its final stage of development and is expected to be completed later this year.
Compass
Compass was established in 2012 by Ori Allon, Robert Reffkin and Avi Dorfman in NYC. Now the largest independent real estate brokerage in the United States, the firm operates in 22+ regions in the country and employs more than 29,000 agents.
Compass also has a New Development arm, Compass Development Marketing Group (CDMG), which focuses on pre-construction residential projects. CDMG holds a portfolio that’s valued at over $18B and has facilitated more than $23B in sales and sold 21,000 units across 150 projects.
96 + Broadway
Completed in 2022, 96 + Broadway by JVP Management & CDMG is a 23 storey, 131 unit project designed by architect Thomas Juul-Hansen. This Manhattan development is located near Central Park and offers units ranging from 1 to 5-bedroom apartments. 96 + Broadway includes unique amenities such as an exclusive basketball court, health club, pet spa and more.
Sotheby’s International Realty
While initially founded in 1976 by the famous fine art dealers Sotheby's, today’s Sotheby’s International Realty (SIR) was created in partnership with Anywhere Real Estate in 2004. The firm is led by CEO and President Philip A. White and achieved $143B in global sales volume in 2023. SIR also offers New Development consulting for preconstruction projects, boasting a portfolio worth $2.2B and has facilitated $1.46B in firm sales.
Olympia - DUMBO
Olympia - DUMBO by Urban Atelier Group and SIR is located on the site of the former Village of Olympia, a region with a rich history. The project offers 76 hand-crafted residences that include open-concept kitchens, double-height units and full-width terraces. Residents can also enjoy 38,000 sq ft of amenities that include an indoor lap pool, a private tennis court and bowling alley.
SERHANT.
Founded by real estate mogul Ryan Serhant in 2020, SERHANT has evolved into one of the fastest growing full-service brokerages in the United States. SERHANT offers clients a unique hybrid model that combines the benefits of a brokerage with those of a project marketing firm. In 2023, the firm employed a total of 500 team members across 19 states, and achieved over $5B in total sales. In June of 2024, Netflix released the original series, ‘‘Owning Manhattan”, which focuses on Ryan Serhant and the day-to-day operations of SERHANT. SERHANT also provides New Development consultation services that encompass the complete lifecycle of a residential project, offering a one-stop shop of sales, marketing and design support for developers.
One Park Row
One Park Row by Circle F Capital and SERHANT is a 23 storey, 62 unit project that is located in lower Manhattan and surrounded by landmarks such as the 1 World Trade Center and St. Paul’s Chapel. Residences feature floor-to-ceiling windows, marble slab countertops and backsplash, and polished nickel hardware. Homeowners can also enjoy amenities such as a landscaped rooftop terrace, sunlit fitness center and lounge.
Brown Harris Stevens
Brown Harris Stevens was founded in 1873, by Charles Stelle Brown who entered the real estate industry in NYC. Throughout the over 150 years since its inception, Brown Harris Stevens has formed many partnerships, evolved in name multiple times, and have engaged in many high-profile NYC transactions. The firm was officially named Brown Harris Stevens in 1948 and is currently led by CEO Bess Freedman. The firm focuses its efforts on the east coast real estate market, with 2,300 agents throughout NYC, Connecticut, New Jersey, the Hudson Valley, the Hamptons, Palm Beach, and Miami. Brown Harris Stevens also has a dedicated New Development division, Brown Harris Stevens Development Marketing, which is led by its President, Stephen Kliegerman.
393 West End Avenue
393 West End Avenue by Press Builders and Brown Harris Stevens is a 16 storey, 75 unit residential project. Originally built in 1927, the building has been tastefully restored to preserve its original form while incorporating modern elements. Residents can enjoy amenities such as a club room, lounge and fitness center.
Nest Seekers
Nest Seekers was founded in 2002 by Eddie Shapiro, who still serves as the company’s President & CEO. The firm was one of the first real estate pioneers to enter the digital media space and this bold strategy allowed them to establish themselves as a force in the industry. While headquartered in NYC, the firm has 50 offices and 2,000 agents and employees worldwide, spanning North America, the UK, the EU, Southeast Asia and the UAE. Since their inception, Nest Seekers has achieved $100B in transactions and representations globally to date.
The Brooklyn Grove
The Brooklyn Grove by Vanke US, Slate Property Group, Adam America Real Estate & Nest Seekers is a 27-storey, 184 unit project in the heart of Downtown Brooklyn. Designed by ODA New York, the project ranges from studio to three-bedroom apartments that feature custom cabinetry, 7.5” wide oak flooring, and Caesarstone kitchen countertops. The Brooklyn Grove also offers a wide variety of amenities, including a private dining room, skylit pool and fitness center.
