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International Women's Day 2026: Sara Park

A dedicated mother and strong leader, Sara Park is the Director of Marketing at PATH. Sara began her career in commercial real estate and made the transition to residential real estate in 2019, now primarily focusing on the marketing and sales for master planned communities. We sat down with Sara

International Women's Day 2026: Clare Linton

A veteran of the real estate industry, Clare Linton is the Vice President of Marketing at Alabaster Homes and Pavilion Cowork. Clare got her start with Rennie as a sales coordinator and worked her way into their head office, all the while competing as a member of Canada’s national

International Women's Day 2026: Christina Toews

From a young age, Christina Toews had always shown a fascination with real estate, from leading her family’s house hunting efforts by searching through MLS listings and reaching out to agents on her own. Fast forward to today, and Christina works in Sales Operations Management at Intracorp Homes. We

The 5 Key Factors Impacting The 2026 Metro Vancouver Presale Market

2025 was a rough year for the Metro Vancouver presale market. Here are some of the key factors that will determine how things go in 2026.

New Feature Announcement: Calling & Texting

Spark is launching a new feature: Calling & Texting, powered by Aircall. This new feature brings Aircall’s voice, SMS, and WhatsApp functionality directly into Spark, adding another powerful partner to our ecosystem and simplifying how you manage sales, marketing, and warranty communications. How It Works Calling & Texting allows

Q4 2025 Product Update

This past quarter, we've added three new features to the platform: Contact & Inventory Importers, Closing Module, and Communications Widget. We've also made a number of Juniper optimizations, including Note-ifications, making Calendar View available in service providers and managers' portals, and Multi-factor Authentication. Discover how

New Feature: Spark Product Roadmap

Introducing the Spark Product Roadmap - our next step in continuing to build products around what matters most to our customers. Our customers now have a direct way to share feedback, suggest new features, and help us prioritize what to build next. Our Product Roadmap allows you to: * 💡 Submit new

The Three Tiers of Post-Purchase Experience in Residential Development

Nobody likes to wait, whether it’s for a dinner reservation, a package delivery, or the keys to a new home. When buying a presale condo or townhome, the waiting is not only tedious; it can be filled with anticipation and anxiety, as buyers find themselves stuck between completion and

Q3 2025 Product Update

This past quarter, we've added three new features to the platform: Activity Timeline, Juniper's Insights Bot and Product Roadmap. We've also made a number of optimizations and bug fixes, such as Automated Email Routing, Custom Colors in Analytics, and updating price per area calculations.

New Product Update: Automated Email Routing by Project

We’ve released a new Assign emails to all matching Projects setting for teams using Spark’s Email Sync. Previously, if a contact existed on multiple projects, your team had to open the synced inbox in Spark and manually assign the email thread to each relevant project. 0:00 /0:

New Product Update: Custom Colours for Analytics

We’ve just released the ability to set custom colours across key fields in Spark Analytics. Previously, charts and dashboards defaulted to Spark’s system-generated colour palettes. With this update, you can now assign individual colours to specific values in Analytics. That means your charts and dashboards not only look

New Product Update: Block Firm Date

Great news for Conveyancers: deposit management just got smarter! When creating or editing a deposit, you’ll now find a new toggle right beneath the Payment Terms field. 0:00 /0:05 1× Turn it on and Spark will automatically pause the project’s rescission period, converting contracts to firm

5 Pillars for a Successful Presale Launch

First impressions set the tone in real estate deals. Buyers walk in tense, but clear processes can ease that. For every launch, there are five key pillars that can guide teams through preparation and execution for better outcomes. These pillars allow teams to build trust by providing transparency into the

An Update on Our Commitment to Security: Announcing SOC 2 Type II Compliance

Since earning our SOC 2 Type I compliance in July 2024, we've remained consistent in our commitment to security. Thanks to ongoing efforts across the company, we’re thrilled to announce the next chapter: we have achieved SOC 2 Type II compliance. This achievement is a testament to

Spark Spotlight: Intelligent City

In this latest installation of our Spark Spotlight series, we sat down with Intelligent City, leaders in mass timber building systems. Intelligent City's President, Oliver David Krieg, and Vice President of Strategic Growth and Business Development, Shawn Keyes, discussed Intelligent City's mission, how prefabricated mass timber

Q2 2025 Product Update

This past quarter, we've added two new features to the platform: Juniper's Calendar System and Juniper Contacts. We've also made a number of feature refreshes, such as for Assignments and RVSPs, as well as several optimizations and bug fixes. Discover how these new features,

5 Minutes with Carlos

In this installment of our “5 Minutes With” series, we sat down with Carlos McCallister (Director of Customer Success) to learn how he drives organizational buy-in, tackles proptech’s complexities, and balances life as a dad. Prior to joining the New Development industry, you worked in Customer Success for a

For Sale, For Lease-up: One Platform to Power Both

Across key Canadian markets, especially in B.C., we're seeing a significant pivot from purely for-sale strata projects to a growing number of purpose-built rentals. Condo developers aren’t just dipping a toe in the rental space, they’re diversifying their portfolios to balance recurring revenue with market

Q1 2025 Product Update

This past quarter, we've added a new feature to the platform: Custom Fields. We've also made a number of optimizations and improvements to Juniper, Analytics, Price Level Exports and more.  Discover how these new features, optimizations and bugs & performance updates can bolster your team'

New Feature Announcement: Custom Fields

We're welcoming another new feature addition into the Spark ecosystem: Custom Fields. Custom Fields provides you and your team the following benefits: * Expanded data collection capabilities within Spark's workflows and less manual data entry * Tailoring your workflow data by selecting from 11 new field types -

International Women's Day 2025: Theresa Dillon

In the world of real estate marketing, there are many voices, but few stand out for their thoughtful approach and genuine passion for community. One of those voices is Theresa Dillon, Director of Marketing at fabric. With a background that blends creativity and strategic thinking, Theresa has helped shape fabric’

International Women's Day 2025: Carla Guerrera

When Carla Guerrera founded Purpose Driven Development in 2016, she set out to challenge the status quo in real estate. More than just a consultancy, her company became a vehicle for shifting power dynamics, ensuring that communities—particularly First Nations, faith-based organizations, and nonprofits—could retain control over their land

International Women's Day 2025: Zoe Brook

When Zoe Brook made the leap from a high-profile private developer to launching her own consulting business, she stepped into the unknown with a mix of confidence, risk, and intuition. Now approaching two years in, she’s thriving as a leader in the real estate industry while navigating the complexities

Top NYC New Development Brokerages in 2025

Today’s elite New Development brokerages in NYC have diverse history, with some having served the NYC market since the early 1900s and others rising to notoriety within the last two decades. New York developers typically outsource the sales and marketing duties of their projects to brokerages, relying on these

In Condo Development, Brand Reputation Matters. Here’s How To Protect Yours

In the world of condo development, brand reputation is everything. It’s a key factor in driving sales and securing repeat buyers, not to mention establishing trust in an industry where word-of-mouth can seriously make or break a project. A quick glance at Google reviews for many Canadian condo developers

Q4 2024 Product Update

This past quarter, we've added a new feature to the platform: Credits & Fees! We've also made a number of optimizations to Juniper, Analytics, Contact Notes and more. Discover how these new features, optimizations and bugs & performance updates can optimize your team's efforts

Integration Announcement: Planpoint

We're excited to announce that Spark is integrating with Planpoint, joining our growing ecosystem of compatible platforms. Planpoint serves some of Quebec’s leading developer and brokerage firms such as Bertone, Agency Six and Forum. Integration Overview The integration between Planpoint and Spark addresses key operational challenges faced

Q3 2024 Product Update

This past quarter, we've made two key additions to the Spark platform: Analytics & Juniper Homeowner Care! We've also partnered with Livabl to allow users to link their Livabl community leads with their Spark project account, as well as updated our existing integration with Zapier. Discover

Spark Acquires Juniper Homeowner Care

The acquisition expands Spark’s value proposition beyond the marketing & sales enablement of New Development homes.

New Feature: Spark Analytics

Introducing the newest feature addition to the Spark ecosystem: Spark Analytics! Whether you’re managing one project or several, Analytics makes reporting easier, faster, and smarter. You'll gain the ability to dive deeper into your valuable data and make informed decisions to successfully sell out your developments. Why

5 Minutes with Maddy Darby

Any company is only as strong as the people that comprise it. Our team's dedication and hard work is what allows us to keep serving our customers to the degree we can. As a result, we want to showcase them and their incredible talents. Maddy Darby, Customer Success

Integration Announcement: Livabl

At Spark, our mission is to provide visionary, data-driven products that power our clients' operations. This includes increasing the convenience and efficiency of your entire sales process, even spanning to your tools beyond the Spark platform. As a result, we’re pleased to announce that we’ve integrated with

How to Jumpstart your Fall Launch

With another fall launch season approaching, late summer is the pivotal time for sales teams to make sure they are fully prepared for what is to come. In order for your sales & marketing teams to be most effective, they need to leverage internal processes and tools that help expedite

Spark is doubling down on data security

At Spark we strive to continuously improve our platform, and that includes our commitment to strengthening our data security. As a result, our team has been working towards and achieved a significant milestone. We are pleased to announce that we have been awarded SOC 2 Type 1 compliance.  What is

Q2 2024 Product Update

Introducing our newest feature on Spark: Provincial Taxes & Rebates.  These calculations for Ontario and Quebec can be applied on inventory and automatically carried over to contracts.  Discover how this latest feature, our additional Stacking Plan & Analytics optimizations, and bugs & performance updates can benefit your team in our

Integration Announcement: Proxima HQ

We’re thrilled to announce that Spark is partnering with Proxima HQ! Together, we believe that our joint collaboration can propel the standard of New Development sales & marketing to new heights.  Integration Overview Through this partnership, users of both platforms will gain two key functionalities: 1) Seamless integration between

Spark Spotlight: Alicia Paysse

Alicia Paysse, Vice President of Development, Sales & Marketing at Cervera, is the latest guest in our Spotlight Series. Beginning her career in the aftermath of the 2007 housing market crash, Alicia’s willingness to help those affected ultimately helped her climb the ranks to her current position as VP.

Integration Announcement: Imerza

We’re pleased to announce that Imerza has joined our ecosystem of service providers that integrate with the Spark platform. To date, Imerza and Spark have already partnered on a number of projects, including Pier 66 by Tavistock and Gardena by Intracorp, and we look forward to providing a more

Q1 2024 Product Update

Introducing our 2 newest features on Spark: Analytics (Beta) and Request Forms! Discover how these latest features can benefit your team, as well as our new optimizations and bugs & performance updates in our Q1 2024 Product Update below: Reach out to your Customer Success Manager to find out about

International Women's Day 2024: Kim Maust

After 13 years of creating meaningful change with Habitat for Humanity, Kim Maust joined the New Development industry and quickly became Vice President at Bastion Development. Now an industry stalwart, Kim operates as a Vice President at Conwest Developments, where she oversees the entire development process for a multitude of

International Women's Day 2024: Jean Openshaw

Getting her start as a sales associate, Jean Openshaw worked her way through the industry to become the Vice President of Sales at Bosa Properties, one of Vancouver’s premier development firms. As a 17-year veteran at Bosa, Jean shared with us how she got her start in the industry,

International Women's Day 2024: Georgia Desjardins

When Seacliff Properties first became a Spark customer in 2022, I was amazed to learn that some of the largest master-planned projects in BC (The Beachlands, Sandstone, Fairwinds) were being managed by a core team of only 7 people. Georgia Desjardins, Director of Development at Seacliff, leads this small-but-mighty team

Top 10 Canadian New Development Brokerages

In the pre-construction world, developers are often the focal point of projects, with their names featured on the buildings. Behind the scenes, however, sales advisories are some developers’ secret weapon that keep these projects rolling, often providing marketing expertise, sales guidance and risk management. These trusted advisors and consultants turn

Q4 Product Highlights

Discover our newest features, optimizations and even a new feature sneak peek in our Q4 2023 Product Highlights! From Doc Portal optimizations to our upcoming Analytics Beta, check out the latest features and improvements we’ve made by below. Please reach out to your Customer Success Manager to find out

Top 10 Canadian Developers in 2023

In 2023, Canadian developers experienced new, unique challenges amidst an evolving real estate landscape. Despite these challenges, numerous Canadian developers have risen to the forefront; these real estate titans have continued to deliver thousands of new homes in Canada in the face of imposing market headwinds. To find out how

Why Luxury Real Estate Projects Need Sophisticated Tools

At Spark, we pride ourselves on being the only platform powering the world's most successful real estate project launches and sell-outs. Our end-to-end sales platform provides developers, project marketers and brokerages the tools needed to manage every aspect of selling New Development, all under a single login. We

Spark Spotlight: Simon S. Mass

I'm pleased to announce the newest featured participant of our Spotlight series, Simon S. Mass. The CEO and Founder of the The Condo Store (TCS), Simon holds over 26 years of real estate investment experience and is heralded as the architect of Toronto's pre-construction condo investment

Leading up to Launch: Critical Milestones

The performance of a project launch can often dictate the success or failure of the entire project sales cycle.  At Spark we have helped hundreds of developers and brokerages launch thousands of unique projects across North America. Some have been monumental successes, such as selling 350 units in 36 hours,

4 Ways to Have a Good Launch in a Bad Real Estate Market

Guest Post by Riel Sammy of Channel 13 Today’s real estate market is not the same as it was in 2021.  Navigating these turbulent market conditions can be challenging as economic downturns, rising interest rates, and changes in consumer preference can greatly dampen the market’s performance.  However, with

Q3 Product Highlights

New features, performance optimizations and even a sneak peek. From our refreshed Stacking Plan to the newly launched Doc Portal, discover the latest features and improvements we’ve made below! Please reach out to your Customer Success Manager to find out about how you can add these latest features on

5 Minutes with Kate Bowering

Spark's Resident Toronto Project Launch Specialist At Spark, a huge part of what sets us apart, and something we take great pride in, is the dedicated support we provide our clients. Led by our Customer Success team, we take the time to learn your team's goals

Spark Spotlight: Stuart Siegel, Engel & Völkers

The Real Estate Guy A few months ago, my team and I were invited to attend and speak at Engel & Völkers Americas annual conference, EVX, where I had the pleasure of meeting Stuart Siegel. Not only is Stuart the Chief Strategy Officer of Engel & Völkers Americas, the Global

Product Update: New Stacking Plan

Get excited: Spark’s Stacking Plan has a sleek new design! From improved List View Filters to our new Heat Map toggle, we’ve overhauled our Stacking Plan interface to help your team better visualize current sales and take immediate action through a more interactive and intuitive Inventory Dashboard. Reach

Adaptive Reuse: 6 Office-to-Residential Conversions in North America

With several North American cities facing high office vacancy rates, surging residential rents and increasing housing shortages, the concept of repurposing empty office buildings into housing is becoming a hot topic. Developers and city officials in major urban centres are exploring the viability of the adaptive reuse process of converting

Q2 2023 Product Highlights

From launching our game-changing Parking & Storage Management feature to optimizing Inventory Fallback Statuses, our Product and Development teams were once again hard at work this past quarter. Discover the advancements we made to our platform over the past quarter and how you can best leverage them. Read our Knowledge

4 Questions Asked About Email Marketing

We’ve gathered our most popular questions and answered them for you below to help you reach your customers and strengthen your email campaigns.

Selling Mass Timber Developments

Canada's leading mass timber developer discusses how selling the product has changed since the beginning.

5 Minutes with Conor Halloran

Spark’s resident whiskey conor-isseur

Branded Residences Are Rising Above the Rest

In a period plagued by high interest rates and fears of a recession, there is seemingly one sector that is unaffected Branded residences — luxury residential developments tied to a well known hotel or lifestyle brand — are not a novel concept. While the first branded hotel residence debuted in the 1960s,

Q1 2023 Product Highlights

Last quarter, our Product and Development teams were hard at work to ensure your experience with Spark is better than ever. We’ve added new features such as API V2 and our Product Feedback & Feature Help tool, while also making a number of optimizations like revamping our Registration Form

5 Landmark Indigenous Development Projects

Over the last decade, Canada has seen an increase in the number of major Indigenous-led real estate development projects, marking only the beginning of a new era of economic reconciliation. Forming partnerships with developers and government, Indigenous Nations across the country are undertaking significant projects on reclaimed ancestral lands and

Spark Spotlight: Jennifer Podmore Russell, International Women's Day 2023

Our annual International Women’s Day feature is something I look forward to each year. It is an opportunity for us, and me in particular, to highlight a range of incredible women at different points in their careers in the traditional industry of New Development. The official theme of International

Spark Spotlight: Katie Maslechko, International Women's Day 2023

Our annual International Women’s Day feature is something I look forward to each year. It is an opportunity for us, and me in particular, to highlight a range of incredible women at different points in their careers in the traditional industry of New Development. The official theme of International

Spark Spotlight: Danielle Reed, International Women's Day 2023

Our annual International Women’s Day feature is something I look forward to each year. It is an opportunity for us, and me in particular, to highlight a range of incredible women at different points in their careers in the traditional industry of New Development. The official theme of International

Spark Spotlight: Manpreet Berar, International Women's Day 2023

Our annual International Women’s Day feature is something I look forward to each year. It is an opportunity for us, and me in particular, to highlight a range of incredible women at different points in their careers in the traditional industry of New Development. The official theme of International

Key Benefits of Spark’s Email Sync

Email communication is one of the most vital tools for New Development sales teams to engage with their prospects. Sales reps are able to quickly and easily reach their leads while still being able to convey important information. However, traditional email providers are not optimized for managing New Development sales

Best Practices with Data in Spark

To help your team maximize its efforts, here are some best practices we recommend to manage and utilize your data from Spark.

Q4 2022 Product Highlights

Last quarter, our Product and Development teams were hard at work to ensure your experience with Spark is better than ever. We’ve added new features such as Minimum Release prices and our new Resource Centre, while also making a number of optimizations like revamping our Project Sales report.  Please

2022: Regroup, Reflect, Refuel

A year in review

How to optimize your CRM at every stage of the sales process

Key insights from first hand experience to help you reduce late night anxiety during a project launch.

5 Minutes with Matt Harrison

Spark’s Customer Success All-Star Turned Product Prodigy

Product Highlights: Q3 2022 Edition

Integrated email communication, conveyancing enhancements and a preview of our upcoming Document Portal feature.

6 Projects Taking Denver to New Heights

Major Milestones in the Mile High Metro

Product Highlights: Q2 2022 Edition

Integrated Parking Management, contract communication optimizations and a look at our upcoming Email Sync feature We strive continually to deliver key solutions for our clients evolving needs. From April to June, our Product and Development teams focussed on creating and improving features around Parking Management as well as Contract Communication

Top 10 Canadian Developers in 2022

The real estate developers making the largest impact on urban environments, nationwide.

7 Starchitect Powered Projects Launching in 2022

Designs by top firms are an increasingly desired aspect in home buyer consideration.

Product Highlights: Q1 2022 Edition

Building on the momentum of last year, we kicked off 2022 by making some major feature enhancements to our platform. Over the past three months our Development team worked tirelessly on the expansion of our Reservations feature. Whether you are a Developer, Project Marketer, Brokerage team, or an Administrator, Manager

6 Projects Leading Austin’s New Development

You only need to be paying a little bit of attention to know how hot Austin is right now.

7 Questions Developers Ask About Digital Contracts

As the Contracts Manager at Spark, I am a huge advocate of using digital contracts in real estate. Our Digital Contracts Feature is one of our users’ favourite features because it helps save time and creates a more environmentally friendly contract process for developers and brokers alike.When our clients

International Women’s Day 2022

Celebrating Leaders in New Development

Spark Spotlight: Austin Birch

5 Questions in 5 Minutes with Jamie Sarner, Co-founder & Principal

Q4 Product Highlights — Building for 2022

We can hardly believe that Q4 has already come and past, yet looking back we were so busy it is not surprising it flew by. This quarter we continued to push out key optimizations that will enhance your day-to-day workflows exponentially. From October to December our Product and Development teams

Spark Announces Key New Hire

Miami Real Estate Heavyweight Carlos A. Alonso Joins Spark

5 Minutes with David Neal

Spark’s Resident Cool Cat

Spark Spotlight: Meg Epstein

Q&A with the Founder and CEO of CA South

Mail Privacy Protection: Implications for Real Estate Marketing Emails

The privacy world continues to change for email marketers everywhere. Apple has officially launched iOS 15 which contains several privacy…

Mail Privacy Protection: Implications for Spark Users

The privacy world continues to change for email marketers everywhere. Apple has officially launched iOS 15 which contains several privacy…

Reduce & Replenish

Real estate and tech leaders join forces for National Tree Day

Spark Spotlight: Marie-Laure Frère

Q&A with the Director of Sales, Four Seasons Private Residences Nashville

5 Minutes with Richard Causton

Spark’s Resident Client Whisperer

5 Minutes With Abigail Gavin

Spark’s resident Nerd Herder

Art as an Amenity

New Developments Hottest Value-add

5 Minutes with Divina Tadeja

Spark’s resident accoutrements loving AE

Miami Heat: 10 Red Hot Projects from the 305

A little over a year ago, when the world more or less shut down, it was hard to predict how the real estate market would fare. However…

Influential Women in Canadian New Development Real Estate

Over the last 7 years, our team has had the privilege of working with incredible people making an impact in the real estate development…

Spark Spotlight: Anne McMullin

Q&A with President and CEO, Urban Development Institute, Anne McMullin

Spark Spotlight: Barbara Lawlor

Q&A with the CEO of Baker Real Estate Incorporated

Spark Spotlight: Lianne McOuat

Q&A with VP Strategy at McOuat Partnership, Lianne McOuat

Spark Spotlight: Elva Kim

Q&A with EVP of Sales & Marketing, Anthem Properties, Elva Kim

Spark Spotlight: Diana McMeekin

Q&A with President of Artemis Marketing Group, Diana McMeekin